Review of I am Fashion

I am Fashion claims to be a blog for young people, just to simply let you know what’s in fashion. A site for normal people by normal people, apparently, and the normal people writing these fashion blogs go by the names Barneys Girl and Harrods Girl. Although the girls claim the fashion blog features information from the UK and US, the wording just seems very American too me.

Reading these blogs for the first time I don’t see how I am Fashion really is what it claims to be. The latest blog (as of Mon. 5th Nov.) on Ankle boots tells us just how fashionable these boots are, then gives us examples of where to buy them; Prada, Gucci, Miu Miu. I don’t think any off these boots will have a price tags under £200, therefore I don’t see how this is really fashion for ‘normal’ people. Me and my (so I believed) normal friends are happy to spend money and follow fashion in High Street shops such as Topshop and H&M. But also in my home town, and I’m sure many people will relate, I’m not fortunate enough to have Prada and Gucci shops on my High Street.

Don’t get me wrong I do think I am Fashion is a good fashion site, I just think their definition of ‘normal people’ isn’t the same as mine. Normal to me is dreaming of a being able to spend a grand on the latest Chloe bag, but will happily settle for a similar design in River Island. Whereas I am Fashion is all about brand names and I don’t think to be fashionable you have to wear brand names. Fashion used to mean expensive but now with the rise of shops like Primark and online shop ASOS, us mere mortals can now follow fashion just as well as the rich kids. As we all know to pull of a bargain requires class and a lot more style.