Commercial Blogs

The key players of the commercial world.

Denton - Jezebel

*What is the blog about?

The blog is a really tongue in cheek. It is gossipy news with a lot of it celebrity based. Celebrity, Sex, Fashion for Women. Without Airbrushing.

*Who is it aimed at and why would they read it?

I think the blog is aimed at young, professional women. Who want to know the gossip news.

*How often is it updated? When is it updated?

It is updated daily and very regular. In the last 24 hours their has been 45 posts! The blogs are posted during the day no later than 5pm. This could be to suit their audience. Professional women at work will view the blog during these times of the day.
It is also very update, for example Jennifer Lopez gave birth to twins early Friday morning and Jezebel posted this news by 9am Friday, just hours after the birth.

*What kind of things does it cover?

It covers gossip and celebrity news, sometimes in a negative light.
There is a whole section of celebrities that have been snapped, for example Dominic Monaghan at the airport.
It also has information on what is in the glossy women magazines such a Glamour and Marie Claire.
Its also covers some science stuff, for women such as pill information.

*What is the style/tone/attitude of the posts? Who writes them?

The blogs are written by a team of seven people. The tone can be negative but also can be informative.

*How does the blog use links? Multimedia? Audience participation?

In each post there are related links from some key words. The blog does use a lot of links, to either other websites or related information. The audience have a chance to comment on each of the blogs and the photos.

*What do you think of the design?

I like the design as its pretty easy to navigate and not too much. I like that each blog is categorised and you can either view all blogs or look at individual catalogues. The image at the top works, it features a womens face, half 'airbrushed' in colour, half in grey. It represents well Jezebel's idea of the gossip news without airbrushing, almost pokes fun at it.

*Do you think the blog makes money? If so how?

It may make money from advertsing, yet the blog doesn't have too much advertsing.